Who does the work
I read your site myself, and I run every engagement from the first read through the work that follows. Where a job needs more hands, I bring in SEOs I have worked with for years, and they work to the same standard. Nothing gets handed off and forgotten, and nothing is run off a checklist someone else wrote. When you have a question about your site, the answer comes from the person who looked at it.
Twenty years in search means most of what a site can do wrong, and most of what it can do well, is something I have seen before. It also means I know which parts of this work pay off and which are noise, so your time and budget go to the things that hold up.
What TopoSEO does
Full-service SEO. It begins with a review of your website against current standards, then the path to a stronger foundation, then the ongoing work that keeps it there.
That includes the AI side of search, now called Generative Engine Optimization, or GEO, and Answer Engine Optimization, or AEO. People ask AI assistants questions instead of typing them into a search box, and the answer they get is built from sources. The aim is that when the question is about you, your site is the source the answer is built from.
How every engagement runs
Every engagement runs the same four steps, in the same order.
A fast read of the pages that carry the site. Then the whole site, measured against seven areas. Then a roadmap that orders the work, foundation first. Then measurement against the goals the site exists to meet.
The order does not change with the client or the size of the budget. Running the same steps every time is what makes the read of your site comparable to the read of any other, and what makes your site comparable to itself six months from now.
The four steps are set out in full on The Process.
Working with me
You do not need to know anything about SEO to work with me. I write in plain language, and I explain what something is before I explain what it means for your site.
A site that has never had this work done is a normal place to start. Most sites are built to look right and to launch on time, and the parts search engines and AI systems read are simply not visible from the front. Finding them is the job, not a mark against you or whoever built the site.
Start with a conversation
Tell me about your site and what you want it to do. We can talk through where it stands and what the work would look like.