Category: SEO Musings

A Google patent has been circulating since the start of the year, usually under a headline saying Google has bought the right to replace your website. One of the more widely read write-ups puts it exactly that way, and the same patent number has appeared in enough posts and threads since that most people who [...]

Every year or so the work picks up a new set of initials. SEO acquired AEO, AEO acquired GEO, and somewhere in a deck being written this week is the next one. At the rate the letters are arriving, the farm is only a couple of rounds away. The joke writes itself. What sits underneath [...]

You have seen this happen. You search for something, the answer is sitting in a box at the top of the page, and you never click anything. Somewhere a business wrote that sentence, and a machine decided it was the best answer available. AEO is the work of being that page. It stands for answer [...]

GEO has been turning up in a lot of inboxes this year. It stands for generative engine optimization, and the pitch usually arrives with the suggestion that SEO is finished and this is what replaced it. The category describes something real. What gets sold under the name is mostly the smaller half of it. The [...]

You own a website, and somebody has told you it needs SEO, possibly that it needs a great deal of it. What tends to go unexplained is what the work actually consists of, because most of the writing about it is aimed at people who already know. What SEO is SEO stands for search engine [...]